Neon Treehouse lights up the marketing side of equity crowdfunding

 Since Australian lawmakers changed the Corporations Act to let companies raise capital via equity crowdfunding from retail investors in 2018, the space has been booming.

According to crowd-sourced funding facilitator Birchal, more than $72 million was raised over 91 crowdsourced funding campaigns from more than 35,000 retail investors in 2022, demonstrating the importance of the financial instrument to the local start-up and scale-up scene.

Core to an equity crowdfunding round’s success however is the ability to convince retail investors to put forward their hard-earned money into nascent companies that demonstrate promise but require capital to get to the next stage.

Read More: https://www.businessnewsaustralia.com/articles/after-a-decade-in-business--neon-treehouse-lights-up-the-equity-crowdfunding-marketing-space.html




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