Kogan eyes return to profit after ‘deep discounts’ push interim loss to $23.8m
Online retailer Kogan (ASX: KGN) is confident it is on track for a return to profitability in the wake of a ‘turbulent’ period for the e-commerce sector with founder and CEO Ruslan Kogan declaring the business has been ‘right sized’ for growth.
The retailer reported a blowout in losses to $23.8 million for the first half of FY23, a result driven by what Kogan describes as a ‘drastic change in demand for online retail’.
The loss is up from an $11.78 million deficit a year earlier and was driven by heavy discounting of excess inventory during the half year, with some products sold below cost.
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