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6 Essential Marketing Strategies For Any Start-Up

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 Hey people, I had less knowledge about marketing when I launched my business. It did not help me in setting up the marketing plan and I was feeling insecure. It was then that I hired a marketing professional who helped me to take charge of my start-up’s promotions. It is important to use the right tactics to attract the target audience. Otherwise, you can go bankrupt if the company fails to sell its products due to poor marketing. I was fortunate to learn about market research, target buyers, setting marketing goals and choosing the right techniques. It helped my start-up to grow. If you too are sailing in the same boat, read the article shared below.  https://www.business2sell.com.au/blogs/strategy/essential-marketing-strategies-for-any-start-up

Pregnancy and postnatal support service faces eviction, as Melbourne City council plans to sell building

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 When Roisin McNaney had her first baby seven weeks ago, she would have loved to have her own mother around. But Ms McNaney's mother, and the rest of her family, are back in Ireland. "I think you have this romanticised view of what it's going to be like to have your first baby and then when the reality hits it's a very different experience," she said. She found support just around the corner in Kensington, in Melbourne's inner north, from Midwives and Mothers Australia (MAMA). But Melbourne City Council, which owns the building MAMA operates from, has advertised its intention to sell the building because it did not comply with its strategic plan. Read More: https://www.abc.net.au/news/2022-07-21/melbourne-city-council-could-evict-pregnancy-postnatal-service/101248500

‘Brings considerable value’: Josh Frydenberg lands job at Goldman Sachs

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 Former federal treasurer Josh Frydenberg has found his next job after losing his seat at the 2022 federal election, joining investment bank Goldman Sachs as a senior regional adviser for the Asia Pacific. Frydenberg was defeated by independent candidate Dr Monique Ryan in his Melbourne seat of Kooyong and was among a number of senior Liberal MPs to lose to so-called teal independents backed by wealthy political activist Simon Holmes a Court. Goldman Sachs said in an announcement on Thursday that Frydenberg was “widely recognised for his effective management and leadership of the country’s economy during the COVID-19 pandemic”. Read More: https://www.smh.com.au/business/banking-and-finance/josh-frydenberg-lands-at-goldman-sachs-20220721-p5b3ek.html

Charter Hall secures half stake in Melbourne's Southern Cross Towers

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 Property investment manager Charter Hall (ASX: CHC) has announced the acquisition of a 50 per cent stake in the Southern Cross two-tower complex in central Melbourne for an undisclosed fee from current joint owners Brookfield and Blackstone. The Sydney-based real estate giant, which has a portfolio spanning 1,506 properties worth $61.3 billion, will take part-ownership of a combined 126,000sqm of high-quality office space through its subsidiary Charter Hall Prime Office Fund (CPOF). Located at 111-121 Exhibition Street, the Southern Cross Towers occupy a prominent corner position with frontages to Exhibition, Little Collins and Bourke streets and provide access to transport, entertainment and sports precincts. Read More: https://www.businessnewsaustralia.com/articles/charter-hall-secures-half-stake-in-southern-cross-towers.html

10 Best Small Business Ideas in Australia with High Returns

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 Hi all, I had been working on starting my own business for a long time. However, the idea seemed non workable whenever we thought about the financial part. I was unable to find a business that required minimum investment and could start generating good returns in no time. I kept researching and was informed by someone to look for businesses for sale in Melbourne. I liked the idea of getting a customer base and policies in place while buying the business. I took up the challenge and found that it was easiest to start earning with an existing small business. So, here is an article that lists the best business ideas which can bring excellent returns.  Read More: https://www.business2sell.com.au/blogs/evaluation/best-small-business-ideas-in-australia-with-high-returns

Ultra-fast internet provider GigaComm secures $20.5m to roll out mmWave vision

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 Endeavor Asset Management and Palisade Impact have backed ultra-fast internet provider GigaComm in a $20.5 million oversubscribed funding round that will support the telco’s foray into Brisbane and Canberra.   The Melbourne-based outfit claims to deliver speeds up to a Gigabit per second, which is more than 10 times faster than the national download average in Australia. The network, which incorporates an optical fibre and fixed wireless technology known as mmWave, is completely independent and bypasses the National Broadband Network (NBN).  mmWave is a short-range, high-frequency network technology delivered via small antennae, typically placed on the roofs of buildings. The frequencies are capable of carrying similar capacities to fibre, without the need to dig up streets and lay cables. Read More: https://www.businessnewsaustralia.com/articles/ultra-fast-internet-provider-gigacomm-secures--20-5-million-to-enter-new-australian-markets.html

From text messages to fraudulent ads, how scammers are draining bank accounts

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 In the 25 years Helen Cahill has kept the books for her small business near Melbourne Airport, she's never had any trouble doing online banking. So on a particularly busy afternoon on May 26, when she sat down at her desk, she thought it was strange it was taking so long to log in.  She'd googled "Bendigo Bank" and clicked on the first link that came up, which was a Google ad for the bank. She then keyed in her login details, including a two-factor authentication pin.  What Ms Cahill soon discovered was that she had clicked on a malicious advertisement instead of the Bendigo Bank website, and that a scammer had gained access to her account. Read More: https://www.abc.net.au/news/2022-06-21/scammers-using-text-messages-calls-emails-fake-ads-to-get-money/101167848